Our Story

We’re Chris and Mindy Merrill the Owners of Freakin’ Sweets!

We are entrepreneurs, part-time DIY house fixer uppers, full-time workers, and parents to two little girls. It was our 7 year old who insisted that she wanted crazy ice cream combinations, a unique dessert that our tiny town didn’t have…and so Freakin’ Sweets was born.

We have a large family here in Sturgis, with 8 nieces and nephews under the age of 18. It was important to us to bring a modern ice cream shop to our town that they, and the rest of the kids in the community, would love. We put our own innovative spin on it by taking Mindy’s marketing background and Chris’s finance background (and love for all things sweet) to turn a crazy combo of hard scooped ice cream and creativity into a business.

Born and raised in Sturgis, Chris and his family have wanted to bring something to the area that the community would enjoy for a long time. When we came up with the idea of Freakin’ Sweets we knew we wanted to be different, we wanted to turn our daughter’s imagination into tasty treats and focus our attention on making dessert masterpieces that not only taste good but look good.

In the summer of 2021 we sat our family down and came up with multiple milkshake flavors and had a “taste testing” where all of the kids helped us figure out our unique milkshake recipe’s that we know you will love. Fun fact, it was our 5 year old nephew who decided adding marshmallows to fruity pebbles in our Yabba Dabba Doo Freak Shake is a must and he was absolutely right.

We find supporting other small businesses as important as owning one, so we have partnered with Plainwell ice cream, a family owned creamery who makes their very own ice cream in Plainwell, MI. After tasting their flavors and meeting their kind and generous family, we knew this was the ice cream for us.

We want to stand out, to be different, to be modern, to be something people remember and want to come back for time and time again. We have big plans in the future but for our very first year, we’re just excited to open and bring you Freakin’ Sweets.